About Loft
We make things we’d want to use.
01 · About Loft
loft
/lɒft/
- nounA space right at the top of a building, just under the roof.
- verbTo propel something upwards, high and far, the way you would a ball.
- nounCool people, cooler products.
We build websites, mobile apps, web applications, internal systems, customer platforms, dashboards, APIs, integrations and the slightly harder-to-name software that usually starts with, “so, here’s what we’re trying to do.”
We are designers, builders and users of the things we make. That combination matters.
We care about how something looks, but not separately from how it works. We think about the person opening it for the first time, the person using it eight hours a day, and the person who has absolutely no interest in reading the instructions.
Good software should feel considered without making you think about how considered it is.
So we sweat the flows, the little interactions, the loading states, the awkward edge cases and the button somebody is going to press even though everyone agreed nobody would press it.
Beautiful is good.Beautiful and obvious is better.
02 · The Loft person
Different routes, same place.
There is no standard Loft person.
We are developers, designers, product people and a few useful misfits. Different backgrounds give us different instincts, which is handy when you are trying to make something simple out of something complicated.
Wherever you started, there is a place for you in the mark.
03 · How we work
From the first idea to the day it has to work.
When we say you have our full attention, we mean it.
- 01
Discover
We start with the people who will use it and what has to be true on the day it matters.
- 02
Design
We sketch, test and redraw until it makes sense without an explanation.
- 03
Build
Apps, platforms, payments and gates, built to survive outside the mockup.
- 04
Run
We stay on after launch and fix what the real world finds.
04 · Clients
Good people. Interesting problems.
Some needed something completely new.Some needed something old to finally behave.A few came to us for one thing and stayed around for several more.
05 · Outside the screen
Off the clock, still a team.
We like music.
There is usually something playing while we work, and we curate what we are listening to on Spotify in the hope that somebody else might find something worth stealing for their own playlist.
Listen with LoftFancy a game?
We spend an unreasonable amount of time on football and fantasy football. Every so often we stop talking about it and head to the turf. Seven-a-side challenges are welcome.
Challenge us to a matchStill making things
Bring us the one that has to work.
A rough idea. A messy process. A product that needs rethinking. Something new that probably should exist. That is usually where we come in.